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Social Media: Australian Society of Travel Writers


In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Great group – both speakers and audience. I was on a panel and then ran a bit of a workshop. I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media.

Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above. 🙂

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

10 thoughts on “Social Media: Australian Society of Travel Writers

  1. Hey Laurel
    I found slides: 23, 28 and 50 to be particularly useful in summarising so much good thinking. I’d so love to hear you speak more about slides 55 and 56 though.
    I’m sure you instilled confidence in your audience to get stuck in. There’s a travel writer on the Sunshine Coast who’s doing well (you probably know her): http://www.getinthehotspot.com
    Best wishes,
    Matt

    1. Thanks for the shout out Matt, I appreciate that. I know Laurel – just saw you on TV last week and have been following you on Twitter for a while:)

      Like you Laurel I’m convinced that anyone currently in the writing/communicating industry will do fantastically well in social media.

      But there is a fear of the unknown to be overcome and a learning curve to be surmounted.

      I’ve been very lucky with my first blog and have now written a book called Successful Blogging in 12 Simple Steps and set up a new blog at successfulblogging.com to encourage, motivate and help writers get into blogging.

      I know many people parcel blogging off as part of social media but it’s a very different strategy from Twitter or Facebook and offers a highly powerful and cost effective way to market an existing business (in travel or otherwise) or launch or relaunch a writing career. It’s certainly done wonders for me and that’s why I want everyone to get into it.

      Of course not everyone will and you do have to have special qualities (eg. motivation, passion, perseverance) to get into and succeed with blogging but the fearless and fantastic few could do rather nicely for themselves if they put their minds to it.

      Thank you for sharing your slides here and getting people clued up on the fantastic opportunities available to us:)

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