Social Media Asia: Singapore and Transport Fares

Remember Captain Commuter – Rebecca Turner? Annoyed at poor public transport,  she set up shityrail.info in around 2004 and activated a grassroots movement. I can’t remember what her call to action was – boycott buses on a particular day? – but it got the attention of our politicians, and lots of press.

Social Media Asia

Singapore has a similiar revolt going on. Bernard Chan, a student, has set up National Petition for Fairer Transport Fares for students.

Hub and spoke network

Bernard Chan set up a hub – a website (wordpress blog at petition4fairtransport.orgOpens in a new tab. )  and the spoke is mostly Facebook. There is also on the ground activities around asking people to sign a “real world” petition.

He first started a Facebook pageOpens in a new tab., which has more than 1,000 members to date. Then he set up a website adding more information. Finally, his team took to the streets to get signatures for his petition, to complement the online efforts.  singapore fairer transport

He said Facebook was the best platform to reach his target audience – the young people. “They use new media every day,” he said.

While interacting with people on the street gave him a lot more examples and ammunition for the petition, Mr Chen said it was impossible to be out and about daily.

“Such a platform is the best way to get to us,” he said. The campaign ended when the Public Transport Council reduced fares earlier this year, with all tertiary students getting a 4.4 per cent fare cut, not exactly the team’s desired outcome, but “a positive step forward”, he said.

They had garnered 5,200 signatures by the end of the campaign. (AsiaOneOpens in a new tab.)

We are only just starting to feel our power as a community. Governments won’t just be listening to lobby groups and industry organisations but also online social networks that demand attention. It’s not that we don’t know we have the power at the moment, it’s that the tools for cohesive collaborative organisation are still being distributed. But it’s coming…

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

6 thoughts on “Social Media Asia: Singapore and Transport Fares

  1. Social Media Asia: Singapore and Transport Fares http://bit.ly/c0UKY Singaporean student activates change with Facebook and blog!

  2. Thanks for sharing this Laurel. Its interesting to see how social activism in Singapore takes on new wings through blogs and social networking platforms. I am sure you are well aware of the growing influence of “The Online Citizen”, which offers an alternative voice for digital denizens of the “Lion” city. 🙂

  3. It looks like it may have been because I added a link or a swear.

    Anyway – I was the one that started sh*tyrail back in 2004 it was a present for my then girlfriend, she almost missed a job interview due to train delays of an hour, thankfully almost everyone else 30+ interviewees were also running late due to the delays. She rang me about it, and by the time she got home the website was set up.

    Glad it had a great affect on the sydney rail network for a few days at least!

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