1. I enjoyed what you had to say about the social community, the social creature, that we all are responsible for feeding,nurturing, and educating. I bookmarked this blog entry and took notes( I’m currently the only Social Analyst at my company, and I’m in search of ways of improving our brand identity in the social-space, as well and engaging people on a topics I myself find interesting.

    Thank you for this..for breathing and being.


  2. Seeing as that there are now so many social networks catering to such a wide range of niches, my biggest problem is finding ones relevant to me and related to my specific interests or product niches. Google seems to be inefficient and returns alot of irrelevant results. A cool site that I use is this huge index of social networking sites.

  3. This is definitely post of the week for me. We who are already active social media beings often talk about why others, particularly businesses, should join in. But here are some facts and figures that very convincingly make the case.

    If only NAB read this first…

  4. Odd posted this earlier, but it didn’t stick, so here it is again…

    Blogtastic. Great post Laurel.

    What’s really interesting too, is the issue of the ROI from social media.

    I think the ROI will be (is) far, far greater than expected, and will manifest in unforeseen, new ways. Developing a ‘real’ and ultimately constructive conversation/relationship with customers in a Web 2.0 environment will mean big changes in the way companies need to think and operate – on every level.

    All good!

    P.S Love the link from anonymous.

  5. For effective social community you need to do two critical things right:

    1. Locate and actively make “friends” with the most relevant consumers in relate to your promoted interests/topics/brand
    2. Invest, LONG-TERM, in the relationship with each of your “friends”.

    Once you do both right, you obtain consumers’ intimacy, dialog and cooperation.

    You should understand that there are no shortcuts and any technology that might help you target the most influential members can be of tremendous help.

    The bottom line, is to make relations with the very few who are capable and willing (for you) to get to the masses.

    I’m saying it from personal experience of running wine lovers community on MySpace. A community which is mostly comprises of individuals having most influence within MySpace wine lovers.

  6. Udi that is a very simplistic view. There needs to be a lot more.

    For example: profiles and identity. Give the members of a social network the ability to have a personality and identity themselves. this leads to reputation, this leads to trust. With no trust there is no community, dialogue of meaning or potential for group action.

    It would be helpful if you were to explain how you built your blog readership – did you promote your wine blog on a forum? email? flyers? Facebook? How did you build up readership – blogs are predominantly content creation, not distribution networks, and so it’s possible to blog into a vacuum. How did you avoid that?

  7. “Social media marketing means that brand recall is 4x higher than search engine marketing.”

    keen to find out what/who the source was on this and in what context/categories was it used?

  8. hrm – i reckon that’s an interesting use of a stat to back up a point – it’s 2 years old and has no context surrounding it in terms of what category it refers to, audience etc 😉

  9. @ben don’t like what the statistics is saying hmmm? You can always do your own research, purchase the report. Whatever dear 🙂

    In other breaking news: staying on a site that has community, to ask questions about a product or brand, means you remember the brands discussed in that community more than doing research through search engines.

    But you’re right, it’s probably higher recall now!

  10. Thank you very much for a post that pulls it all together. I’m preparing a presentation on “social networking” for Irish companies. Finding this now is a useful reference and inspiration – especially because you are operating in a different marketplace.

    I follow you on Twitter and will RT the link.

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