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Social Media and Ad:Tech Tokyo


I spoke on how Japanese companies were doing in social media overseas. Japanese people on the panel talked about online community and social media marketing at home, and I focussed on how it was working for Japanese companies in America, Europe, Australia etc. An amazingly popular talk, people were lined up outside to try and get in – though I think the conference itself had 8000 participants, so hardly surprising. You go to some conferences these days and the number of speakers out numbers the participants.

The key for me was to look at group activity versus the use of individual influencers which is much more a Western trait. Also transparency in “sponsored posts” and blogger/twitterer relationship building. I really tried to cover the best and the worst of the case studies and what worked and what didn’t. Thanks to everyone for the kinds words and sorry about the delay in loading up these few (only 4 allowed) slides.

Anyway, my apologies for the delay but here’s the slideshare presentation from end of October 2011. November presentations will be up on Slideshare shortly.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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