1. Is anyone else concerned that their @JetstarAirways account only has approx 7,000 people following them?

    This seems like a fairly small number considering the costs in giving out 1,000 near to free airline seats etc?

    1. Dell have similar disparity in numbers – the power of the Twitter voucher is in the reTweet. Perhaps direct marketing to followers is a less important part of their strategy than having those followers pass on the information to new customers?

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