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Social Influence and the Impact of Klout API


Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. As Klout takes over the world, it’s interesting to see their API (the button that updates all over the internet) showing up. API stands for Application Programming Interface – it lets you put a widget on your website that is updated every time someone updates their database. E.g. Klout updates an influencers score but you see it on Salesforce or in a Reuters newspaper article.

Klout integrated into the Browser

For example, I added the browser button so that when I am on Twitter it shows the tweeters Klout score live with the tweets. See the K button below:

Klout is fed into most of the main social media monitoring systems.

Reuters uses Klout of CEOS on Social Media

You can see the impact each CEO has on their networks.

Rewards for Customers integrated into campaigns

Klout has it’s own “perks” programs but now it’s moving off the Klout site onto business sites. The power of Web 3.0 and lots of little bits everywhere! APIs are SO powerful they update external sites in real time.

Social Media Monitoring stations such as Radian 6

Klout API is brought into the dashboard to measure influence. It’s part of the suite of tools. Thanks Klout! 😛

Social Customer Relationship Management – Social CRM – Salesforce plus Klout

When you deal with a company, your Klout score starts to show up alongside your name. How much of a fuss you can cause, how connected you are. Bargain!

Where have YOU seen Klout scores showing up? Anywhere interesting?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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  42. I followed klout on twitter but only after reading this blog did I know that it can be used! Wow! I could really use this! Just a question how does it really work and wha does the number means? If I have 1 million followers on twitter would klout indicate also my number of followers? By the way I love the idea of ranking based on followers and therefore popularity.

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