How To Prepare for a Social Media Manager Interview: Data Research

There’s quite a good likelihood you will be asked questions about data, or else you may just want to impress the interviews with your research skills!

Research your Interviewing Organisation!

What Platforms are they on?website
How many Subscribers?27,000,000
How often do they change the cover photoSeason?
How many Admins do they have? 25
What Countries are their AdminsUSA, Asia 
How many Ads on Instagram and Facebook do they have?2400
What was their Top Engaged Post last week?
Subcribers vs Engagement?%
Check SocialBlade for Twitter, YouTube and others


What data do YOU bring to an interview? How do you make sense of the numbers – statistics are all well and good but what changes can we make once we know the data? How much would you say and how much would you hold back in a social media manager job interview? Let me know! And best of luck!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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