How I write Social Media proposals for clients – for #socialmedia managers

Are you a social media manager that needs to write a social media proposal for clients? Clients look to YOU to tell them what they should be investigating (“they don’t know what they don’t know”) AND pricing options. What do you need to include, what sections do you need? I’m using NusiiOpens in a new tab. here but you can use Google Docs.

What are the sections you need for a social media proposal for clients?

  1. A general overview section. I like to list what is coming up in the proposal so they can scan for it.
  2. Availability (only Fridays, 2 hours a week) I have to set expectations as I have to manage my time very carefully.
  3. Products or services: I offer training and mentoring, audits, strategies, consulting, and more. List them all.
  4. Report Outlines – strategy, audit, crisis comms. Be brief it’s for “later discussion if they accept the proposal”
  5. Fees is a special section
    as it has to have GST and hourly rates or monthly rates or whatever. Include bundles here e.g. (if you choose the audit from above for an additional xyz you can also have blah blah).
  6. Bio – why you should hire ME or our organisation.
  7. Tech Setup – agree in advance that you will use Hootsuite or you will submit spreadsheets etc.
  8. T&Cs in the video I list them all including payment schedule.
  9. Testimonials – they love me they really love me! šŸ˜›
  10. Thank you the summary paragraph.

Social Media Resources and Tools mentioned:

Laurel Papworth

Named by Forbesā„¢ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazineā„¢) and in the Power150 Media bloggers (AdAgeā„¢). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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