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Singapore: PR Social Media Course and Crisis Communication


funny-cartoonSatirical cartoon- even wouldbe bank robbers need social media training from PR. 😛

I will be in Singapore 31 March – 1 April teaching a 2 day course:

Understanding and Implementing Social Media into Your Crisis Management Strategy

When advice needs to flow quickly from group to group, social networks are critical in the dissemination of information. Understanding the social media Government’s worldwide have used, social media such as Faceboook, blogs, wikis and MySpace to keep affected regions uptodate on the latest news on everything from earthquakes to equine flu. Companies are using social networks to monitor crisis with branding in the blogosphere and social media channels. In addition, we examine case studies of bloggers who have not just created a lot of negative discussion around a brand, but also affected the share price of a company.

LEARNING OUTCOMES
By the end of the day participants will be able to:

  • Learn what is social media with regards to Public Relations
  • Understanding the power of social networks when dealing with a crisis. Grasping the value of a quick turnaround and knowing which sites to use
  • Developing Social Media Press Releases
  • Understand Facebook, LinkedIn, Twitter for sourcing press contacts
  • Learn how to monitor discussions on blogs and forums, about your company or Government department
  • Development a strategy to facilitate the flow of information
  • Growing relationships and a network of influence in cyberspace
  • The role of PR as as custodians of Corporate Social Responsibility and the increasing importance of company karma

You can contact me for more information if you are interested in attending.

I like Singapore.  And The Gallery Hotel are always nice to me. Nah this isn’t blackmarket blog posting, just me looking forward to a few days in the City of  SIN. By the way, I’ll be in Kuala Lumpur and Shanghai running a bunch of courses in May and June. Keep a look out for them.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

7 thoughts on “Singapore: PR Social Media Course and Crisis Communication

  1. Hi Laurel, I’ve sent you an email about a possible meetup on 31 March when you’re in Singapore. Hope that you can get back to me.

  2. Hi, Laurel –

    Glad you liked the cartoon (and hope the course went well!)

    Can I ask you to link it back to the cartoon’s original page (which is now http://www.robcottingham.ca/cartoon/archive/for-legal-aid-press-1-to-invoke-your-right-to-remain-silent-press-5/)? I’m happy (delighted!) when people share my cartoons, but I do like them to point their readers back to the source.

    Thanks for sharing it!

    Cheers,
    –rob

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