Social Media Business podcast is a show about social media focussing on business and enterprise questions and solutions including monetizing and revenue in online communities. We also look at case studies on how online communities are being built from a business perspective and each episode – under 10 minutes long – introduces many of the concepts required for building a social network from the ground up. You can subscribe on iTunes to the video, or subscribe via RSS (video) or RSS (audio).
Here are the episodes:
Media140 Sydney: Social Media Business Podcast Ep: 5
I spoke at Media140 Sydney recorded by ABC TV – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. It’s our content. Our stories. We didn’t give you the Human Story, we loaned it to you, and now we’re taking it back
Now we’re taking it back – Laurel Papworth Media140 from Laurel Papworth on Vimeo.
Please leave a comment or response on the Media140 blogpost
Freemium Revenues: Social Media Business Podcast Ep: 4
We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game? If you offer some services at a paid-for premium, which ones should you choose to monetize? Maybe technical support or more of the standard fare or perhaps specialised content and services that the free service don’t get to see? And note: annoying members into paying for premium access doesn’t work. In this episode of Social Media Business podcast, the concept of freemium is introduced – what it is, how Flickr, LinkedIn, SecondLife are making millions of dollars from giving stuff away for free.
Freemium Revenues: Social Media Business Ep.004 from Laurel Papworth on Vimeo.
Feel free to comment or leave a question on the blog post Freemium Revenues in Social Networks.
API Widget Economy: Social Media Business Podcast Ep:3
Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits everywhere” – don’t force customers to come to your site, let them do purchase your products on their site, where they are, and let their social network be informed. An overview of social media monetization revenues.
Note: you can subscribe to video on iTunes and also the AUDIO version!
API Widget Economy: Social Media Business Ep.003 from Laurel Papworth on Vimeo.
Please leave a comment on question on the API Widget Economy blog post.
Donations as Revenue: Social Media Business Podcast Ep:2
This show focusses on how online community hosts can collect donations from members to keep the site going – there are a range of social media tools that empower member to host and member to member and member to 3rd party (not for profits) donations.
Please leave a comment on question on the Donation as social media revenue blog post.
Experiential Economy: Social Media Business Podcast Ep:1
This episode is about providing real world experiences to community members as a social media revenue stream. We cover MySpace Secret Shows, Friendster Pinoy in Philippines and so on.
Please leave a comment on question on the Experiential Economy in social networks blog post.