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  39. Until Google jumps into bed with Facebook, which will never happen, this is just wrong. Your everyday person doesn’t maintain highly active social networks beyond Facebook. You do, so see your search results being heavily influenced. But you are the exception rather than the norm (in terms of usage across different networks and the scale of your network).

    Google integrates social data from Twitter, Google+ etc, but not from Facebook. And the reality is that Facebook retains the only social graph of relevance for vast majority of the online population (I’d say 95%). Facebook is the only social network with suitable scale in terms of usage and sharing behaviour to truly influence search results in a meaningful manner for the mainstream.

    Ironically, Bing is the search engine with the opportunity to take SMO as you define it to the mainstream, based on their partnership with Facebook. They have access to Facebook’s Like data, but how many people use Bing?

    The reality is that socially driven search results are often inferior to traditional results. Are your friends truly experts on the subject matter of content they share? Definitely not. Have they researched the topic thoroughly and determined that this piece of content is the best source available on the web. Highly unlikely. Which means socially driven results will often deliver a poorer set of search results. Which may turn away users from the feature.

    Social search will only ever supplement traditional search, rather than replace it. Just like social media supplements traditional media rather than replaces it. Any proclamations that either are dead are ill-informed.

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  51. search & social optimisation are becoming one.
    Although Google is pushing G+ there is no doubt that social signals are being used to influence search results. This makes social media a big part of SEO both in Australia and globally.
    As such given the complexity of monitoring and keeping ontop of things, software automation is becoming key.

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  53. I am not sure I entirely agree with this one Laurel. Good quality SEO is still relevant. SMO may be used by Search Engines to establish how popular a page may be but not necessarily rank the page on the single factor. While google uses well over 200 factor to determine page ranking relying on SMO is somewhat restricting results. I am not sure that Google would want to jump of the SEO in favor of SMO.

    As for wasting money on SEO I have to agree in that many companies that claim to rank your in search engines are no better than snake oil salesman. A good web designer would have your pages optimised for SEO when your site was created. If not get a good web designer who know how to optimise your page.

    Authorship is one area Google is promoting and may have a direct link to organic search results. The google philosophy is about delivering high quality content to its users. In your case of been well documented as an authority your content ranks high. A poorly design web site that your friends may have visited may not rank at all.

    1. I would except this is spam – must be as your article is completely in contradiction with what I’ve written. SMO replaces SEO. You have SEO is serps, and smo isn’t…

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