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Search Engine Marketing vs Social Search


Those poor darlings at ADMA had to sit and listen to me waffle on about how Web 2.0 social media, social news, social bookmarking and social search were going to change their world. As they hadn’t yet learnt about Search Engine Optimisation (also, apparently, called Search Engine Marketing), and as social search is not yet an exact science, it was a fun exploration. Hitwise is on board:

Traffic from social networking websites influences Singaporean appliance and electronics shopping online

Posted: 09 Oct 2007 06:26 PM CDT

According to Hitwise Singapore, for the week ending October 9, 2007, while search engines dominated referral traffic to ‘Appliance and Electronics’ shopping websites, representing over 25% of visits, traffic from ‘Net Communities and Chat‘ websites accounted for 10.16% of traffic to the industry, nearly double the volume of traffic than ‘Email Services‘ websites. This presents an opportunity for marketers in this industry to both tap into the power of social networking, as well as develop powerful email marketing campaigns to drive loyalty.

So people who ignore social sites are missing out on a big slice of the referral pie, one that we can expect to grow.

We also went into vertical search and web 3.0 and whonu.com and so on. Not exactly futuristic – it’s established and growing fast – but still, it probably felt that way…

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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