17 Comments

  1. Well there are tools, then there are tools who dont know how to use tools.

    Which one you are is really beyond to control of Twitter and Salesforce.

    …. and I still think it’s cool 😛

    Cheers,
    Dean

  2. This is an annoying approach certainly but in some ways I appreciate it over people randomly dropping in and saying, “Yes, Tim Tams are the greatest biscuit on earth,” and neglecting to disclose their professional relationship with Arnott’s.

    Recently I mentioned on Twitter that I wanted a novelty tshirt with a particular slogan and I was quickly followed or contacted by half a dozen tshirt companies. One even presumed to design a tshirt with my slogan and throw it on their website. That annoyed me.

    John Lacey’s last blog post..Advertisers: Users Engaged ‘For The Sake Of It’

  3. Hi Laurel,

    Enjoy reading your blog – always something interesting happening. REcently I re-tweeted your Aston Martin promo, and lost a number of followers – but that is topic for another day.

    I can safely say that the scenario you describe above is highly unlikely in the long term. I am yet to meet brand managers of just major brands who are that desperate. I could be wrong, but I think common sense prevails.

    PC

    Peeyoosh Chandra’s last blog post..How things go viral

  4. great post, my interest would be if they didnt come in like a lead ballon?

    Idea 1 – delayed tweets about tim tams or if they just contacted @GaryPHayes

    Idea 2 – add u to email marketing database and send u products updates

    Idea 3 – @ozziebruce (undercover ArnottsTeam a/c) contacts you to swap timtam stories…

    So im sure idea 2 would get you a bad name, but really is less direct marketing different if it is not pushy? Of course there are more advanced/successful idea, that i wont list here :)-

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