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Rituals: Be My Anti-Valentine


Don’t yell at me for this one, I just want to explain how social networks can take a real world ritual and turn it upside down – a la buying cards from an anti-Valentines Day site.

Valentine’s Day is like herpes: just when you think its gone for good, it rears its ugly head once more. No wonder some people prefer to call it VD.

Yes, it’s that special time of year when chocolate manufacturers and greetings card companies encourage you to demonstrate the extent of your fondness in cold, hard, cash (or the satin-covered equivalent) on February 14th.

Fuck that.

This year, celebrate or commiserate by sending an anti-valentine. Stick two fingers (or one, if you’re that way culturally inclined) at any organisation with a vested interest which prescribes how and when to show your feelings. This year, don’t say it with flowers: say it with bile.

Update January 2008: the card sending functionality is regenerating. Should be back soon.

In the meantime, you can always send a real antivalentine card based on the designs on this site at MOO.com.

*cries* now I’m scared I’m going to get an anti-Valentines day card.

“bollocks”

Rituals are fairly carefully observed in social networks. Some are traditional and historical, some are derived solely on the ‘net (e.g. Talk Like A Pirate Day) and some are well, anti-traditional. I noticed that this year, Twitter had an anti-SantaClaus function, created by some naughty boys I know.

Anti-Valentines has been around since about 2001. You can order the cards on their site, or through Moo.com. (Scroll down to Meg Pickard)

“socialnetwork”

Actually, I insist my entire network get together and you know, get me something.

Clever marketing people will listen to their members and see exactly what they are doing with rituals. It won’t be all sugar and light but it may be fun. 🙂 More cards here.

… you shouldn’t have

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “Rituals: Be My Anti-Valentine

  1. Personally, i’ve never seen the point to VD. If you really like a person, you’d shower them with “Flowers and Chocolates” without reasons.

    With the whole Social Networking, i’ve yet to see if they are used to send virtual flowers and chocolates on VD rather than the real gifts.

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