Revenue for User Generated Content

Or maybe I should say revenue back to the consumer for consumer generated content:

O2 and 3 Merge Communities

Network rivals O2 and 3 are going to merge their two user-generated content communities into a single collective. The new community, to be named Eyevibe, will see O2’s LookatMe and 3’s SeeMeTV video services bundled together collecting over 60,000 videos.

The service enables subscribers throughout the UK to submit video clips on any subject to an online gallery, which can be viewed by other users on their mobile handset. Each time a clip is downloaded, the original content contributor receives a payment of 3p.

Since the launch of SeeMeTV and LookAtMe!, users have paid for more than 32 million video downloads earning a combined total of over £800,000 for users who have submitted more than 60,000 clips.

Dave Springall, chief technology officer of Yospace, said: “We have been working hard to not only combine these two communities, but also develop community features that will thrive under this operator-supported open access model. Our plan for 2008 is to make EyeVibe the biggest and brightest mobile community in the UK”.

John Penberthy-Smith, marketing director at 3, said: “3 was the first to market with SeeMeTV in October 2005. Already hugely popular, we knew everyone else would love it too so we have built a community which everyone can be part of. EyeVibe is the new cross-network user-generated service which we believe is the way forward for social networking”.

Grahame Riddell, head of content at O2 UK, added: “LookAtMe! has provided a platform for thousands of O2 customers to reach an audience with their quality mobile clips. EyeVibe will dramatically increase this audience, providing a massive boost to user-generated content on mobile in the UK”.

Monetizing Social Networks – Sharing the Revenue is something I wrote to try and explain the importance of allowing your social network to generate revenue as a way of gaining and retaining loyalty and traction. Some other ideas here too. The future is your consumer as co-creator, co-distributor, and co-revenue share.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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