Reuters syndicating blogs

From Bizreport by Kristina Knight:

Reuters Partnering With Pluck
In a first-of-its-kind move, news syndication company Reuters will begin syndicating blogs. The partnership will join the news service with social media firm Pluck; along with the partnership, Reuters reportedly will invest in the firm.

The partnership with Pluck, which runs BlogBurst syndiators, will give advertisers more variety, according to Reuters. “Pluck represents the next evolution in finding interesting information sources for our clients,” said Reuters President Chris Ahearn (via MediaPost). “The mainstream media can embrace the fact that a variety of blogs out there have compelling information that people can read.”Here are the ingredients of the partnership:
*Reuters will invest $7 million in Pluck
*BlogBurst includes around 2,800 partner blogs. Their topics range from philosophy to style to travel to politics.
*Authors are paid by BlogBurst when the blogs become syndicated.
*The Washington Post, The San Francisco Chronicle, and the Austin American-Statesman also partner with Pluck.

In a “first-of-its-kind”? Not exactly. Didn’t Technorati and Assoc Press do it a while ago? Ah yes, here tis… and another of AP with Google. Traditional media are on their knees. Why aren’t they picking up more bloggers, why leave it to the feeders like Reuters and AP? Oh, ok, NewsCorp are chasing bloggers pretty agressively but do they know what they chase?

Technorati Tags: , ,

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

Recent Posts