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Radio National Future Tense and Adelaide

Future Tense Radio National

I’m running amok in Adelaide this week. The City of Churches (and strange serial murders involving decapitation, fridges and lawyers/judges) is battening down it’s hatches. Anyway, while I’m here, Radio National is airing a show I appeared on, Recommendation and Profile Advertising:

Future Tense 12 February 2009

Our recommendation…

The power of recommendation drives the viral marketing campaigns that advertisers are increasingly pursuing, and it underpins the very success of social networking sites like Facebook and even Twitter, the micro-blogging site that’s currently the online flavour of the day.

Here’s a panel discussion on recommendation featuring Richard Giles, CEO of a company called Recommendation Ventures; social network strategist Laurel Papworth, and Rebecca Huntley, director of research for Ipsos Mackay.

The transcript of this program will be available by midday on the day following broadcast.

GuestsRichard Giles
CEO, Recommendation Ventures

Rebecca Huntley
Director of Research, Ipsos Mackay

Laurel Papworth
Social network strategist.

You can probably download the podcast later if you missed it.Ā  And it’s @RichardGiles for Richard. I don’t think Rebecca is on Twitter. And me of course @SilkCharm šŸ˜›

By the way, Adelaide people on Twitter are:

@isaakkwokOpens in a new tab. also @taraleOpens in a new tab. @nikcOpens in a new tab. @theBoganOpens in a new tab. @fangOpens in a new tab. @dnwallaceOpens in a new tab. @kerryankOpens in a new tab. @jase88Opens in a new tab. @aqualungOpens in a new tab. @aussieninjaOpens in a new tab.

Back to running amok…

Laurel Papworth

Named by Forbesā„¢ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazineā„¢) and in the Power150 Media bloggers (AdAgeā„¢). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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