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Quick info – WebDirections preso


This bloglet is in response to the hundreds of people who emailed me about my presentation The Business of Online Communities at WebDirections (UTS) last week. OK. OK! I GIVE up! Never AGAIN! *whimpers* ENOUGH ALREADY! Sheesh!

To the three people who emailed me NICELY and mentioned that they had fallen asleep during it all, here’s those bottom-line liveworld statistics:

  • Loyalty ROI: Online community participants visit a site 9x more often and stay 5x as long (Source: McKinsey)
  • Brand ROI: 4x un-aided brand recall vs a search engine (Source: NFO)
  • Acquisition ROI: Attract customers at $0-10 vs. $10-$400 per customer acquisition in traditional marketing venues
  • Support ROI: Community support services are 5x-10x more cost effective than phone support

… and good luck!
BTW I’m having the most fun EVER tagging everyone at connections.webdirections.com. Seriously. Andy is naughty smoker and Cheryl is silly goose and so on and so forth. Nuffin’ on telly, let’s go call each other doofus names. Heh. More to come post-conference in the next few days. I’m still processing everything I heard, saw and learnt.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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