Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

Cancer Research UK riffed off of the grassroots  #NoMakeupSelfie campaign and “accidentally” raised $2 million. Social Media vs Slactivism? ROI of social media in Not for profit and charity space. Why are we SLACTIVISTS when #NoMakeupSelfie shows that Social Media CAN raise money?



Charities and Not For Profits regularly trash social media as slactivism – slack activists that would rather click Like or Share or Retweet than “do something”. Like give the charity MONEY. This is absurd. FYI for me personally, I regularly invest/donate into peer, grassroots stuff like Kickstarter, Pozible and JustGiving. Traditional (inept, hierarchal and ineffctive/boring) NFPs? Not so much.

Selfies are the New Paparazzi – the documenting of Life of Self…

Paparazzi follow and document Celebs lives. Historically priests and monks documented the lives of Kings and Lords. Authors write Bios on other authors. Social Media democratises all that – we now take selfies (photos taken by ourselves of ourselves & those nearby) – rather than waiting for someone else to decide our lives are “interesting”.

ROI of #SocialMedia

From the TelegraphOpens in a new tab.:

The ‘no make-up selfie’ trend, where women post selfies without wearing make-up, has now raised more than £2 million for Cancer Research UK.
Yesterday, the charity said it had received more than £1 million in donations from 800,000 text donations, but this has now doubled in another 24 hours.
The campaign, which began on social media on Tuesday afternoon, asks women to post photos of themselves online without make-up, with the hashtag #nomakeupselfie.

Cancer Research UK told Telegraph Wonder WomenOpens in a new tab. that the response has been “overwhelming” and completely taken them by surprise.

Nice numbers. By the Way – Tuesday is #GivingTuesdayOpens in a new tab.. Put it in your Conversation Diary.

Remember: social media is about them, not you. Turning a slactivist into a donator/activist is just a matter of changing focus. Oh and key influencers, strong call to actions etc. But if they are ONLY Liking your Facebook Page and retweeting you, it’s YOUR fault, not theirs… (all perceived grammar inaccuracies were a figment of your imagination and nothing to do with @smoonjuiceOpens in a new tab. getting all English teacher on me…).

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Question: #Slactivism vs #NoMakeupSelfie – #socialmedia

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