I have spoken – publicly at conferences, and here on the blog – over the last couple of years at least, about the need for an unIndustry organisation to protect our content from interactive, new and digital media agencies, amongst others. Here’s another example of why (definatalie):
FUNK’D have posted in the Red Bubble forums (and I suspect a few others) about their label competition. Please consider absolutely all the entry conditions before entering a design contest like this.
From their website’s FAQ:
Do you offer a cash prize?
We do not offer a cash prize. The winner will have their design printed on a min. of 10,000 bottles (along with their myspace or website URL) that will be distributed throughout Australia or Internationally.
Will my entries be returned?
No. Each entry will become the sole property of FUNK’D™.
By participating in this competition, you hereby release all rights to the submitted art work final to FUNK’D™. You must be the legal copywrite owner of the said artwork (design entry). Every design entry submitted becomes the exclusive property of FUNK’D™. By submitting a design, the designer thereby grants FUNK’D™ perpetual license to use the design on its press releases, advertising, and any other way it sees fit worldwide to promote the FUNK’D™ or GO GET FUNK’D™ brand.
In conclusion: You will not get your original artwork back, nor do you retain copyright and there is no cash prize. Basically they’re inviting potentially thousands of artists and designers to submit potentially thousands of entries, and will not pay them for their time, expertise or work.
We’re starting to see more ‘name and shame’ such behaviour – bring it on! – and here’s a great website (NoSpec.com) if you are a designer and tired of being ripped off:
The NO!SPEC campaign: Serves as a vehicle to unite those who support the notion that spec work devalues the potential of design and ultimately does a disservice to the client.
Our mission: To educate the public about speculative, or ‘spec’ work.
Our target: Those who use creative services, as well as creative professionals (designers, photographers, illustrators, typographers, writers and those in marketing, branding and advertising).
What you can do: Read NO!SPEC’s Protocols. Place a “NO!SPEC” logo on your site. Sign the NO!SPEC petition. Distribute the “NO!SPEC” posters. Contact us with your thoughts, comments, articles and insights.
Requirements: The only requirement for participation is putting the appropriate value on your profession.
Bring on the anti-branding, the anti-community. It’s time we learn’t to protect our own media – no-one else will!
hat tip: Tiara Shafiq