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PR & New Media Summit – Frocomm


We interrupt your regular programming for a message from our sponsor. Bless Glen’s little cotton socks 🙂 :

PR & New Media Summit

March 4th & 5th 2008

Watersedge, Walsh Bay, Sydney
Registration: $995 +gst
Who should attend this conference?

The PR & New Media Summit is designed for public affairs and marketing communications practitioners who wish to:

  1. Understand online media
  2. Hear from the online Editors – understand what online editors and journalists are looking for
  3. Develop and implement new media strategies for their organisations
  4. Start building the skills base for engaging online with all stakeholders
  5. Hear from the corporate, Government and agency new media experts
  6. Case studies: successes and war stories from in-house comms practitioners

Too funny, I know almost everyone on the panels. Naughty Ross Monaghan is always good for a laugh:

New media, new rules » New results

  • Why is New Media so important for PR practitioners?
  • What’s being said about you online? Are you part of the conversation?
  • De-mystifying new media: what is Web 2.0, blogs, podcasts, vodcasts, facebook, MySpace, Wikipedia, Twitter, YouTube, RSS and instant messaging
  • Understanding the business uses for new media: customer affinity programs, internal communications, reputation management, brand building, public relations, product development, and even recruitment – and why PR people are suited to own this activity in their organisation

Ross Monaghan
Deakin University and Founder, The MediaPod

Oh here’s one I haven’t met yet:

You the media

  • The changing nature of communications: how the web is influencing us
  • From CEO posts on YouTube, to the formation of online communities, to campaigns to raise awareness of social issues, new media is a powerful force shaping opinion
  • What lessons can Australian businesses learn from our politicians’ embrace of online campaigning?

Rob Shilkin
Head of Corporate Communications & Public Affairs, Google Australia & New Zealand

And mine, on the second day – keynoting /introducing the workshops – anyone got good examples of anti-marketing? I wanna scare ’em good ‘n proper. Heh.
It’s not only companies that have public relations and brand concerns now.

Convention, disruption, vision

  • How the web is changing communication strategy for companies, Governments, charities and those that want to campaign against your organisation
  • If PR and traditional media is about controlling the message, do organisations fear the unfiltered chaos of the web? What can you do to calm their fears?
  • Is there a happy balance between creating a conversation (and letting it go in any direction) and controlling the conversation?

Laurel Papworth
Director, World Communities and Social Networks Strategist

Someone write it for me? *yawns* I’m feeling sleepy…

Ooops. Two events in a row. Sorry, I won’t do that again. Promise. By the way, I can’t be there the first day – teaching engagements at Uni – so take notes (blog it) willya? kthnxbai.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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