We interrupt your regular programming for a message from our sponsor. Bless Glen’s little cotton socks 🙂 :
March 4th & 5th 2008
Watersedge, Walsh Bay, Sydney Registration: $995 +gst
Who should attend this conference?
The PR & New Media Summit is designed for public affairs and marketing communications practitioners who wish to:
- Understand online media
- Hear from the online Editors – understand what online editors and journalists are looking for
- Develop and implement new media strategies for their organisations
- Start building the skills base for engaging online with all stakeholders
- Hear from the corporate, Government and agency new media experts
- Case studies: successes and war stories from in-house comms practitioners
Too funny, I know almost everyone on the panels. Naughty Ross Monaghan is always good for a laugh:
New media, new rules » New results
- Why is New Media so important for PR practitioners?
- What’s being said about you online? Are you part of the conversation?
- De-mystifying new media: what is Web 2.0, blogs, podcasts, vodcasts, facebook, MySpace, Wikipedia, Twitter, YouTube, RSS and instant messaging
- Understanding the business uses for new media: customer affinity programs, internal communications, reputation management, brand building, public relations, product development, and even recruitment – and why PR people are suited to own this activity in their organisation
Deakin University and Founder, The MediaPod
Oh here’s one I haven’t met yet:
You the media
- The changing nature of communications: how the web is influencing us
- From CEO posts on YouTube, to the formation of online communities, to campaigns to raise awareness of social issues, new media is a powerful force shaping opinion
- What lessons can Australian businesses learn from our politicians’ embrace of online campaigning?
Head of Corporate Communications & Public Affairs, Google Australia & New Zealand
And mine, on the second day – keynoting /introducing the workshops – anyone got good examples of anti-marketing? I wanna scare ’em good ‘n proper. Heh.
It’s not only companies that have public relations and brand concerns now.
Convention, disruption, vision
- How the web is changing communication strategy for companies, Governments, charities and those that want to campaign against your organisation
- If PR and traditional media is about controlling the message, do organisations fear the unfiltered chaos of the web? What can you do to calm their fears?
- Is there a happy balance between creating a conversation (and letting it go in any direction) and controlling the conversation?
Director, World Communities and Social Networks Strategist
Someone write it for me? *yawns* I’m feeling sleepy…
Ooops. Two events in a row. Sorry, I won’t do that again. Promise. By the way, I can’t be there the first day – teaching engagements at Uni – so take notes (blog it) willya? kthnxbai.