How do services like the Police engage in Social Media and online communities? Well the South Australian Police force have released a social media news site. In some respects the Police site usurps crime beat reporting in newspapers by using only “if it bleeds it leads” articles, as all the news is about crimes such as handbag snatchings. You can subscribe to their feed, the community is distributed (meaning: not “on” their site but on social networks such as Facebook, Twitter and YouTube) but doesn’t include a social media press room. An excellent entry into the “broadcast” category of social media. I talk about that in more depth:

You can subscribe to these Social Media Business podcasts on YouTube, on Vimeo and on iTunes Laurel Papworth - Social Media Business - Social Media Business or subscribe via RSS (video)

By Broadcast category, I am of course talking about the 7 Steps of Social Media Engagement (more info).

shallow to deep

You can follow SA Police News on Twitter @SAPoliceNews on Facebook or on YouTube

They’ve even bit.ly’d their Emergency URL. http://bit.ly/dY3r9X

If you want to see what other services, other Police forces in other states are doing, check out who SA Police News are following and some of the lists they are on…!

You can subscribe to these Social Media Business podcasts on YouTube, on Vimeo and on iTunes Laurel Papworth - Social Media Business - Social Media Business or subscribe via RSS (video)