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Pixel Retargeting Finishes 2021


In this video I go through how websites track your purchases through cookies and pixels (called remarketing or retargeting) and then how browsers like Chrome and Safari and Firefox will be blocking cookies in 2021. Ok, Safari and Firefox already do, but Google’s Chrome is blocking from 2021!

This will affect Facebook, LinkedIn, Google Ads, and other pixels.

Pixel Retageting News for 2020/2021

  1. Pixels and Cookies would track purchases and signups and abandoned shopping carts and searches
  2. Apple Safari and Firefox have blocked 3rd party cookies and pixels
  3. Google Chrome will block the 3rd party pixels from 2021
  4. I have no doubt the info will be hidden in the ad platform (you can target generally but the Chrome browser will track).
  5. No idea where the Privacy Commission is on this, they seem to let the social media platforms fight it out with the browsers….

If you know anyone (advertiser, small business, agency) who might need to know about this, feel free to share this pixel retargeting news…

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Resources for Pixel Retargeting

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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