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PERTH: Social Media Training Course April 2012


I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Please let me know if you are coming along! They are small classes with room for question and answer, so bring your Facebook and Twitter questions!

Step by Step Social Media

You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools. An interesting day spent exploring a dynamic and challenging area. No technical or prior knowledge required.

social media training

Content
What is Social Media? and how does social media marketing compare to traditional marketing? Do you know the difference between a social media strategy and a social media campaign? What are the must-do steps of a successful campaign using Facebook, Twitter and other social networking tools?

The use of social networking tools has grown over the last 5 or 6 years to the extent that not only will we investigate Return on Investment (ROI) of marketing dollars in online media but also examine the Cost of Inaction (COI) of not being involved. By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximisie their online engagement with customers.

We specifically look at Listening and Monitoring, Creating Social Content, Blogger Outreach and Social Media Press Releases, Promotional Tools and Measurement. There are also opportunities to bring your questions

Outcomes
By the end of this course participants will:
• have an overview of the 5 steps of a social media campaign
• understand how to find and Engage social networks online
• know the do’s and don’ts of blogger outreach
• a business understanding of Facebook and Twitter and when to use them
• monitoring the web (overview) filtering comments
• measuring the conversation: Understand the metrics and what successful engagement looks like.

Booking information
• Date: 27th April,
• Venue: DigitalMe – Northbridge Piazza, Community room
• Timings: Morning sessions (9.30am-12.30pm), Afternoon session (1.30 to 4.30pm)
• Pricing: $175 per session (limited ticket availability)

Book online here
Register now

See you there!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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