fbpx

MIT Personas Your Online Identity


MIT have an online persona creator – put your name in, it scours the web then comes back with your information. The Ultimate Demographic of ONE. heh.

Personas is a component of the Metropath(ologies) exhibit, currently on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity. In short, Personas shows you how the Internet sees you.
Enter your name, and Personas scours the web for information and attempts to characterize the person – to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.
Personas was created by Aaron Zinman, with help from Alex Dragulescu, Yannick Assogba and Judith Donath.

So how does the internet see me?

laurel papworth MIT

This is critical for personalized delivery of information, news and marketing contextually relevant messages.

SilkCharm MIT persona

Oh and I guess SilkCharm is not that different from Laurel Papworth after all!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

18 thoughts on “MIT Personas Your Online Identity

  1. wow, i just did it! I do need to become far more evolved really! Laurel your melting pot of complications.. me i seem quite well common! 🙁

  2. This is the part that confuses the John Lacey story online:

    Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name.

    There are too many plebs with my name so it produces this fascinating (and somewhat confusing) amalgamation of data.
    .-= John Lacey´s last blog ..Shadows and Mistakes =-.

  3. This is a cool little program, I just wish I could get it to work with me.
    I have the same name as a doctor who wrote a pretty famous book, and the site produced content on him. Only he comes up when I google my real name also.
    Also, I use the screen name 40deuce for everything I do, but the program doesn’t allow youto enter any numbers in the name field. Most of my online presence would be under 40deuce, but it’s unsearchable.

    Alas, I’ll just have to think in my head that I’m amazing which I think is much more reliable than actual data 😉

  4. Your topic MIT Personas Your Online Identity | Laurel Papworth- Social Network Strategy was very interesting and helped me so much when I found it on Thursday searching for gps sport

Comments are closed.

Recent Content