This is one of the little stories I tell in class. I can’t remember where I first heard/read it, but whether it’s true or not, I think it highlights something (not sure what :P)
Father to Son: Why did you email your Grandmother when GrandUncle died? How rude!
Son to Father: Because I didn’t think she would like an SMS Message I took time to write out an email!
Father to Son: Well, you should have rung her on the telephone!
Grandmother to her son (the Father): Why did you ring me on the phone? In my day, we wrote hand wrote a condolence letter on appropriate paper…
On Twitter? @SilkCharm Soz 4 yr loss.
Each social network (including generation ones) has it’s own rituals. on Twitter, don’t fill the screen up with
@SilkCharm Thanks for following
It’s just not that interesting, and out of context for your readers.
.. but do make sure you
blah blah blah ht @SilkCharm (hat tip or acknowledge)
rt @SilkCharm (copy and paste as a hat tip) blah blah blah
See? Why companies don’t take 5 minutes to figure this stuff out, before they jump in with both boots on, I dunno. Find marketing folk with sociology, anthropology or digital ethnography backgrounds, maybe?