1. Interesting…I am curious to see how Telstra will be promoting this site and how it develops. Any chance of scoring an interview with a Telstra webmaster for follow ups in say 6 months time? What would be the criteria of success for this site?

  2. Just wondering if you’d be interested in bloging / podcasting about Matrixstream’s cutting edge video on demand and IPTV Technology ( TV over broadband ). This is a technology that allows the consumer to receive a potential for unlimited VOD / IPTV content up to 1080P in H.264 codec over any broadband connection on a PC Player or set top box for TV ( IMX1020 1080P High definition STB – the world’s first 1080P H.264 STB ) If you’d like to see pictures and video’s of the this new STB you can go to http://www.matrixstream.com/presskit . Let us know if your interested.

    Yours Truly Aaron Keogh

    Tel: 604-291-7727

    E-mail: aaron@matrixstream.com

    Website: http://www.matrixstream.com

  3. Well, Aaron, this blog is about Online Communities. So far, the TV technologists have been slow to offer community via television. Although a simple vote on Big Brother or Idol can take place via the TV remote, the real community features (so far) are via a webpage/net device. I see that changing, but no great strides just yet.

    But thankyou for asking! 🙂

  4. Laurel

    Interesting view – but having had another four months of usage appear on Now We Are Talking I haven’t seen the site develop as you proposed.

    And I do take Dr Burgess seriously in claiming the site was designed to promote debate – not to be a place to build customer loyalty. A customer loyalty (and advocacy) site would be somewhat different and certainly more inclusive and would indeed have the possibility of finding “community leaders”. Instead they’ve resorted to churning their bloggers.

  5. Hi David.
    Although I prefer the open forums of php.bb style than a collection of blogs, I understand why they did it that way (easiest to control discussion topics and moderate answers). I had a quick look at the (http://www.nowwearetalking.com.au/Home/PageForum.aspx?mid=205) What do you think is the best way to bring affordable broadband to all Australians? blog and it had some interesting comments on it, amongst the “I only live 15km from an Xchange” whinges. I’ll give Telstra more time – its easy for us to see where “dialogue with your customer” thing is going, but not everyone is as visionary! Telstra will catch up, eventually. 😉

    Having said that, it is tempting for Telcos to leave the discussion to a 3rd party. http://bbs.adslguide.org.uk/ is a great site. I used it a lot in the UK. A similar one here is http://www.whirlpool.net.au/ Whirlpool – Optus, Telstra et al should be paying someone to keep an eye on those forums, and respond as required. Not undercover. Unwired should be paying someone danger money to read and respond. Heh.

  6. Laurel

    I can promise you there are people monitoring the Whirlpool sites – and as much snide underhand negative comments being lobbed about competitors as there is defence – but the defence is anonymous.

    One of the probs with NWAT is that it has been designed more as a shareholder political lobby attempt than a consumer attempt. We are somewhat more interested at AAPT of developing a customer community of our own – might even call you about it.


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