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Not Australia: social networks on mobile


Americans have all-you-can-eat bandwidth to their mobile phones for around 30 bucks a month right?

(Mobile Business Magazine) As Facebook, Bebo and eBay top the popularity charts on Vodafone Mobile Internet, Vodafone UK has today changed the way it structures its price plans to include access to the internet and email on their mobile as an integral part of the monthly price plan.

The move means that pay monthly customers will no longer need to buy an additional internet bundle for £7.50 but instead every plan will automatically include internet access. The new plans will give Vodafone customers reliable and fast unlimited* access to their favourite social network sites, email and the whole of the internet when out and about in the UK. Vodafone customers will now have even greater confidence to browse the mobile internet without the worry of additional charges, no matter what monthly plan they choose.

Price plans start at £25 and customers who select a £40 or higher price plan will also for the first time have the choice of unlimited texts, unlimited landline calls or unlimited Vodafone to Vodafone calls.

“Our customers want simplicity and services that are easy to select, buy and use. Today with our new price plans Vodafone customers have the confidence to browse for as long as they need with no extra costs when checking their e-mail, visiting their favourite social networking sites or making a final bid on eBay,“ said Ian Shepherd, director of consumer for Vodafone UK. “This will make Vodafone not only the network of choice for voice and text but also the internet. And what’s more, all customers who visit a store to sign up to the new plan will benefit from Vodafone’s simple two minute set up for email so that they can leave the store up and running.”

Since launching the internet on mobiles last summer Vodafone has witnessed the growth in consumers’ appetite for email, instant messaging, and social networking as well as more general services such as Google search. Favourites for customers include quick access to Facebook, MySpace or Bebo to share pictures and news, YouTube to check out videos on the move, and fast connections to eBay to make that last minute bid. (see tables below)

Top 4 searches on the Vodafone Mobile Internet (VMI) (ranked by most searched first)

1. Facebook
2. Bebo
3. eBay
4. Windows live Hotmail

Top 10 mobile internet sites on VMI (ranked by most visited first)

1. Facebook
2. Google
3. BBC
4. MSN
5. Bebo
6. Sony Ericsson
7. Yahoo
8. MySpace
9. Windows live Hotmail
10. YouTube

Me, I just want it on all the time. It was a pain in the patootie tweeting Phil Burgess at Walkley Foundation yesterday on a a bit of a dodgy connection.

Wonder what the asterisk was for?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Not Australia: social networks on mobile

  1. Mobile internet is not too bad here. I’m with three and pay 30 bucks for 1GB – which unless I stop using my ADSL2 connection and only use my phone is HEAPS!

    It works great with Google Reader mobile, Facebook mobile, YouTube, Skype, Googletalk and delicious … I have not got into Twitter yet, but I can’t imagine it would be a problem. Oh blogging works well from it too! (I use a PDA phone which makes blogging easier – the QWERTY keyboard helps)

  2. thank you hon 🙂

    I have to change my mobile plan soon – I shall ensure I don’t make a move until I have checked in with my social network ;P

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