Myspace vs Facebook

Old video – Live Feed is News Feed – one of the most successful viral marketing tools ever – and nearly got turned off!

Even Rupert Murdoch thinks they are competitors instead of understanding the symbiotic nature of content vs distribution social networks. Here’s a piece from bloggingstocks “will myspace help or hurt newscorp over the long haul”? :

The problem here for News Corp. is that users are fickle and may eventually find another MySpace in the future (obviously, Facebook is an example of how social networking continues to evolve and how any big brand in this arena can be challenged at any time).

And my reply:

You can tell that these Facebook vs MySpace articles are written by people who don’t use them! MySpace is a depth of content site. As such, to walk away from 2 or 3 years of content creation is a tough thing to do. Particularly blog articles – once a readership has been built, thats throwing away a lot of hard work! MySpace really is about user generated content.
Facebook is not. It is not possible to blog on Facebook. Mostly FB is about distribution, not creation, we put up links and check feeds. A few to few community, rather than the broadcast of a Myspace blog, we gate our information but use many viral touch points (the feeds mainly, auto emails and notifications) to distribute external content. blogs such as myspace go hand in hand with distribution sites such as facebook.

Time on site at myspace is much higher because we have to create the content there. Facebook is only 20mins per month because we usually just check content there… newsfeeds become our tabloids, šŸ™‚

Really quite different sites for different purposes.

I thinkI’ll give up this blog and sit on Facebook all day playing Zombies and Scrabulous. Not.

Laurel Papworth

Named by Forbesā„¢ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazineā„¢) and in the Power150 Media bloggers (AdAgeā„¢). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on “Myspace vs Facebook

  1. Hi Laurel,

    Sorry, gotta disagree with you here; I think you’ve claimed a distinction that’s false. Specifically, there’s a *TON* of content in Facebook:
    – Notes (essentially blog posts)
    – Wall posts
    and, most powerfully…
    – A ridiculously huge number of photos… and ANNOTATED photos at that (both with comments, and people-in-photo specified)

    In fact, what I recall reading from several reliable sources recently was that Facebook actually had the largest number of photos of *any* site on the Web… bigger even than Photobucket (and certainly bigger than the Web 2.0 darlings like Flickr).

  2. Are you saying that Facebook users use the post notes for more than microblogging – linking to a site with a line or two of comments?

    Are you saying that the majority of Facebook users use Facebook as a one to many broadcast mechanism in spite of the fact that you pretty well have to sign up on the spot to even try to see the content? That if you want a million views, you add the photo or video to a Facebook wall instead of to video blog (YouTube) or photoblog (Flickr)? Nah.

    Do you think that the big difference in time online (less than one minute per day Facebook case) has nothing to do with the fact that most people are just checkign out the Newsfeed?

    Is this blog that you are reading similar to Facebook? Could you really find a blog post like this one in FAcebook – and can you point me to it? and can I have access to it without joining a network?

    Blogs are about content, facebook about connection. Not exclusively, but primary purpose.

    BTW I think each one is adding features from the others network. Facebook added chat to meet the Twitter like need for synchronous communication but didn’t’ really build a Twitter room – more like standard one-to-one private IMs.

  3. I never used MySpace…got scared of the interface and ran away. I didn’t realize this until reading this post that some readers who comment on my blog actually give a link to their MySpace profile which means that they do their blogging there.

    And if that’s the case, it’ll be real hard to move them away from there.

    Good point Laurel.

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