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My Slogan


Gentle readers, I need a slogan for my website that will be going up in about 4 weeks. That’s four weeks to learn PHP, MySQL, Dreamweaver, Photoshop. Four weeks to design a concept and get creative (I failed at making mud pies). Four weeks to write up content and tell the world what I do. Oh yeah, did I mention Drupal? Which I guess means making a few decisions a long the way. Which in turn brings me to this week’s question.

What should my slogan be?

Don’t be Evil got pinched by Google. Meanies. I’d had my eye on that, like, forever. /lying.

So, here we go. (The slogan has to take inspiration from the stuff in this blog title).

  1. It’s About Dialogue
  2. Conversation Starter
  3. People Talk (good for mobile phone company?)
  4. Stuff about People
  5. People creating Stuff

… you see? I’m running out of ideas already. Anyway, much as I hate the term user generated content (I’m not a user, I’m a person, I don’t generate, I create, it’s not about content it’s about dialogue!), I need you, gentle user to generate some content, namely a slogan for me.

Next week, you choose the colours. Hmm well, we’ll see about that. 😛

Technorati Tags: Online Communities, Laurel Papworth, SilkCharm, User Generated Content, Australia, Slogan

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

9 thoughts on “My Slogan

  1. Good luck Laurel! I’m all out of creative inspiration at the moment because it’s Friday afternoon but I think slogans, like headlines, are incredibly hard to think up.

    How can you put all your work and ideas into a little phrase only three or four words long??

    Even Google’s slogan is proving a little hard to live up to 🙂

    Cheers,

    Renai

  2. Thanks Renai, I’m tempted to stick with “Don’t Expect Too Much” as the tagline. Or “Will Sing for Supper and/or Glass of Wine”. Heh.
    Have a great weekend, and thanks for stopping by. If you DO think of anything, don’t be afraid to post. Can’t really be any worse than I’ve come up with, now can it?

  3. I went through this recently myself.

    I am never satisfied with my own tag ilne.

    How about:

    – Choosing Community over Isolation
    – People over code
    – Good Software is Made from People
    – I still happen to like people

    And I agree with Renai … Google can’t live up to their tag line, don’t overreach! 🙂

    Jim

  4. Nice Jim. “Choose People over Code” is close… How about “Choose People over Content”? or simply “Dialogue not Content”. and no to whoever asked me yesterday, I don’t build websites. I build communities. Though I’m just geeky enough to be tempted to play with Plone, I don’t wanna code for a living. Please don’t *sobs* make me. 🙁

  5. … my sister came up with ‘In Vino Veritas’. No comment.

    Life was much easier when I worked behind the scenes. Tho this stuff is fun, I’ve got proper work to do. So, like, talk amongst yourselves, waste a few minutes, I’ll be later. 🙂

  6. Hey peeps, for the best advice on slogan writing check out this research conducted by advertising agency Magnum Opus:
    > Make your slogan integral to the creative content of your communication – as opposed to simply whacking it on the end of your commercial.
    > Describe what your company does in the slogan…

    The suggestions go on and on, unfortunately for them their content is imnpossible to Google – as their site is Flash only but for the full report go to www.magnumopus.com.au then follow the links IDENTITY > QMAS

  7. Discourses on discourse?
    People created dialogue?
    People who need people need software?
    In Discourse Veritas?

  8. Hey just wanted to give you a quick heads up. The text in your post seem to be running
    offf the screen in Safari. I’m not sure if this
    is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you
    know. The layout look great though! Hope you get the issue fixed soon. Kudos

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