1. Hi Laurel,

    Thanks for the mention about Viximo. Viximo does a lot of things in the virtual goods space, so let me try to clarify.

    Viximo services two primary audiences, publishers and brands.

    For publishers we provide solutions that help social networks, online dating sites, and casual gaming sites get up and running, and grow their virtual goods revenue over time. Our solutions provide a virtual currency system with payments (direct and offer based), analytics, and most importantly content. As you mentioned we source a lot of our content from a community, but also get content from premium brand deals.

    For brands, we help them monetize their brand with virtual goods in two ways. One, we distribute their branded items among our network of publishers for sale. And two, we can help them sell their virtual goods through direct channels such as the iphone, their facebook and myspace pages, etc.

    I hope this helps.

    Brian Balfour
    Founder, VP Product Marketing
    Viximo Inc.

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