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Monetizing Online Communities


This is a presentation to ConnectNow in Sydney 2010. It’s really about “what is money” – the community requirements, how community uses money, that all money even “real” money is virtual.

I’ll probably put more up once I actually GIVE the presentation. It’s just that I promise people at conferences that I’ll put the preso up on my blog and then I go to drinks and dinner and the next thing I know a week has passed and – the curse of timely content – the subject is dead.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

19 thoughts on “Monetizing Online Communities

  1. Monetizing Online Communities: This is a presentation to ConnectNow in Sydney 2010. It’s really about “what is mon… http://bit.ly/cM3jqU

  2. I used chipin for Aaron Kim’s going away lunch. It was a simple and effective way to collect money globally. I was happy with it, but I found my needs were alot less than yours.

    So, for simple collections, it may be fine.

    My biggest beef was Paypal, who took a huge percentage (IMHO). But with chipin, I was happy.

    Here’s my site http://aaronkimsleavingibmlunch.blogspot.com/

    This comment was originally posted onwonderwebby

  3. Yes Bernie I think you’re right, it probably works well for a simple collection but maybe not suited to a long term fundraiser.

    And Paypal did seem to take a hefty chunk of fundraising dollars, even more for dollar conversion.

    Thanks for your comment Bernie, as always!

    This comment was originally posted onwonderwebby

  4. RT @GaryPHayes: RT @SilkCharm Monetizing Online Communities http://bit.ly/9sGdn8 “what is money … all money even “real” money is virtual?"

  5. We run an online service, RevenueSolved.com which provides automated recommendations on how to monetise your traffic based on the unique characteristics of your site and audience. Perhaps relevant for your audience?

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