Microsoft on Online Communities

Microsoft have always done developer communities really well, I reckon. Have a look at this interview with Sean O’Driscoll, Senior Director for CSS Community and MVP Worldwide, Microsoft Corporation- in full over at informit.com.

This week, Stephen Ibaraki, FCIPS, I.S.P. has an exclusive interview with noted Senior Director, Sean O’Driscoll.

…The last part of this question was “why should business care?” In the end, communities are a virtually limitless source of knowledge, expertise, experience and content in addition to providing a very powerful method for peer interaction – I think businesses have to care. Businesses, and more importantly the people that run them, succeed based on the quality of the decisions they make. To me, communities are a breakthrough in terms of broadening and deepening that source of inputs for decision making. Beyond that, communities are more than a fad; they are changing how people make decisions and who influences those decisions. No matter what business you are in, there is or will be a community of users – you have three options and only one real choice: Resist it, ignore it or embrace it.

Microsoft acknowledges it’s gurus:

Q: What traits do MVPs generally have in common?
A: I think I can boil this down to three things.

  1. They are independent experts in one or more Microsoft technologies.
  2. They have a passion for actively sharing that knowledge and expertise with others in communities.
  3. The community participation motivation for them is the process of learning, sharing and helping others.

He also has some interesting pointers on *flame warriors*.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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