Melb Syd: social media marketing workshop

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.

Workshop Description

This is a hands-on computer based social media course that takes you step by step through how to set up, monitor and measure a social media marketing campaign. We use case studies and work through a real world social media marketing campaigns by both teamwork and individual use of internet enabled PCs.

social media coursesOne of the Laurel’s popular classes for computer based social media marketing campaign

PREREQUISITES Please bring your email logon and password details for social media sites that require email verification. This course is not for absolute beginners – some familiarity with social media recommended.

Dates & Locations & Booking Information

This is a popular course due to the practical hands-on nature of the exercises and tools used for creating social media marketing campaigns. Cost is $490 for 1 day, including lunch and breaks, and a workbook, held in a computer lab.

Melbourne (Venue PDF) August 7th 2009 Book Here

Sydney (Venue PDF) August 10th 2009 Book Here

Singapore ParkRoyal Hotel August 24th / 25th TBC

Can also be run inhouse, please email for a quote.

Learning Outcomes

By the end of this course students will:
  • have an overview of the 5 steps of a social media campaign
  • understand how to find and Engage social networks online
  • created content appropriate
  • have undertaken Activities and engaged with members and bloggers
  • monitoring the web (overview) filtering comments
  • measuring the conversation: Understand the metrics and what successful engagement looks likes. Some tools used.

Topics Covered

  • 9:30 – 10:45 am Listening and Monitoring

Before rushing in with press releases to be sent to bloggers or a ‘cool’ campaign, it’s important to find and evaluate various communities. How ever, this phase is more than just stalking top bloggers or Facebook users – we find and evaluate the behaviour of key influencers online. We use the computers to sources valuable influencers and communities, and use tools to evaluate the Social Media Influencers reach, exposure and velocity of connectivity.

  • 10:45 – 11:00 Break
  • 11:00 – 11:50 Create Social Media Content

Communities assess value and relevancy of discussions placed before them by companies – this part of the course we develop a hub of content that builds a profile of trust and reputation for the social network. We undertake activities such as creating a blog, embedding media, creating connections to the blogosphere.

  • 11:50 am – 12:30pm Discussions

Most marketers are busy busy people – how do we monitor Facebook, Twitter, blogs, communities, without it taking up all our time. We use the computers to set up some of the powerful social media monitoring tools, including RSS feedreaders, social bookmarking and comments. The answer to “too much information?” is “more information”!

  • 12:30 am – 1:15pm Lunch (provided onsite)
  • 1:15 pm – 2pm Promotion

Because social media “Ripple Not Broadcast”, understanding the Long Tail, timelines and push through multiple social networking platforms is vital to a social media campaign. We use our computers to look at embeds, widgets, gadgets and explore other promotional tools.

  • 2:00pm – 2:50pm Facebook and Twitter

A hands on session we establish Twitter accounts, find people to connect to, figure out what works, what doesn’t on Twitter, look at tools for monitoring, measuring, connecting and managing Twitter so that we can scale large/relevant Follower numbers quickly. There is also an opportunity to run through Facebook Pages, Social Ads and analytics to introduce Facebook as a marketing tool.

  • 2:50pm – 3:10pm Break
  • 3:10pm 4:00pm Measuring

No campaign can be judged successful or otherwise if measuring tools are not in place. Contrary to popular opinion, social media is the most measurable marketing resource we have. How to establish KPIs, and measure against them. A hands on exploration of social media measurement – exposure, reach, velocity, semantics (emotion) across Facebook, Twitter, YouTube and beyond.

  • 4:00pm 5:00pm Exercises

Additional exercises and question/answer sessions. If time/interest permits may cover overview of a Social Media Press Release – PR for bloggers and twitterers.

social media courseComputer classes using social media tools to build campaigns


A total of two hundred and twenty three people attended the event and one hundred and fifty four of those submitted an evaluation form. Of those 154 (attendees): 92% indicated they would implement what they had learnt in their business. 98% rated the presenter’s delivery of the workshop as good to excellent.
Department of State and Regional Development workshops to small business.

I just wanted to thank you for a great course day last Friday. I found the content really interesting, and ending up spending the entire weekend on the internet – updating my blog, setting up Feedburner, and expanding the fan pages on facebook for my band!
Emily Copeland, FBI Radio

“It’s been almost a year since Making Links and your amazing workshop. I have just signed off on the scoping for a new website for Autism Spectrum Australia with the intranet not far behind – all to be driven by web 2.0 tools. Thanks for the inspiration!”
Anthony Perl, Communications Manager, Autism Spectrum Australia (Aspect)

As one of Australia’s preeminent thinkers in social media and virtual worlds, Laurel deconstructs the buzz words and brings social concepts to a mass audience through engagement and demonstration
Duncan Riley, CEO of Inquisitr and ex-TechCrunch

More Testimonials here

Additional Information

Laurel is a senior consultant, strategist, writer and workshop facilitator on online communities and social networks in Australia, Asia and Middle East. She is a (global) Power150 blogger, and a top blogger in Australia. Teaching social media marketing classes since 2005, at the University of Sydney, Uni of Western Sydney, Australian Film, Television and Radio School and others, Laurel’s classes are also popular in Singapore and New Zealand. More on the About page or email

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