When I am working with Doctors and Hospitals, they want their content to be written in an authoritative medical voice – fact based, evidence based, boring. This doctor has “voice” in spades. Tackling – within parameters of medical regulations – technical medical subjects yet in a cute, amusing way. Well written and edited and entertaining. Medtainment? Did I make that up? [Ok you can shoot me now 😛 ]
The thumbnail does him no justice but he’s very watchable, informative and the videos are lightly but well edited. Stay for the bloopers at the end 🙂
Step 6 of a social media strategy: voice.