MediaSnacker? Binger of Takeaway networks or Fine Dining?

Or would that be Bingr? (As in Flickr and Snappr). This from John Johnston:

Respecting The Snacker

Do I respect the media snacker? Hmmm, that’s a good question. It has been asked of me by Connie Reece, and was first posed by Jeremiah Owyang.

So what is a media snacker? Jeremiah has defined media snackers as “Folks who consume small bits of information, data or entertainment when, where, and how they want. If you want to be part of their lives you’ve got to respect them.”

Hmmm I need to think about this.



*gives up and plays Sudoku*

To crazy Americans: Take Away (Aussie) > Take Out (US of A).

Social networking – pure networking, not tools – tends to work in two ways. And you have heard me talk or seen me blog about Dine In and Take Away before so I’m not saying anything toooo controversial. I hope.

Dine In is traditional – blogs, wikis, forums, hangout with friends, trade links and comment on them, create content and have a laugh, start a conversation and have a fight. Hours have passed, and you are still on there. Think of Facebook, isn’t there something comforting and home-y about that blue colour? Not the most emotionally satisfying network, but still, just being there is alternately soothing and vibrant.
Take away is RSS and widgets in blogs and quickly emailing a viral cartoon or a link to a youtube video. The place of consumption is not important, it’s mobile and as such tends to be short bursts of activity. Twitter something and then run. A quick bite on Facebook and then off.

I don’t (and can’t) consume media as a snack and fast food. I’m not a huge fan of Facebook because it tends to address a fairly shallow need – to discoverability and connection, but not relationship and conversation. Discovered a cool site? Posted Items, but don’t wax lyrical for 2 pages on it. Found an old friend? Add as a Friend, one line to enter where you met and when, add a sentence or two to a Wall Post. But don’t catch up on each others lives about the intervening 10 years.

I can’t be bothered answering your questions on Facebook because of the character limit. So Dean Collins asked about migrating mobile content on to a Facebook app, and I had to answer him in 3 sentences. Hello? Me make brief and concise statements? As if! And then it was misunderstood. So I used another 255 chars to try again – but 3 strikes and you are out. “Don’t hijack the thread, let others have a say!”.

I rarely click through on the videos posted on my fun wall, even if I’ve settled in for a few hours moseying around, catching up on my friends links. Fun Wall is frustrating because I can’t comment on the video posted – and say how much I liked it, what I thought the deeper perspectives were, wonder who else might like it and so on. Annoying.

Twitter has a 140 char limit. And you will note that out of everyone you know, I push that limit most times. As I do with SMS. War and Peace, anyone? Did I mention irritation at not enough depth of content? Twitter is best for me when it mimics IRC and people respond @each other. Then it looks like a conversation, a discussion, a too-ing and fro-ing. Not just people pissing into the ether about “taking a bath” or “watching tv”.

I prefer to be on forums, on my 28th answer(post) to the same discussion (thread). Or I set the agenda of what I want to research – mesh aggregation networks and how many different types there are and what industries they will affect. And then spend 4 hours happily reading and responding and googling and dissecting every thesis and blog post and discussion group and white paper and… well, dunno, but that ain’t ‘snacking’.

More like Binge and Purge, than Snack. I have ten hours on World of Warcraft planned for Saturday. I hope.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

7 thoughts on “MediaSnacker? Binger of Takeaway networks or Fine Dining?

  1. Laurel, I’m so glad I tagged John and he tagged you. Your references to Dine In and Take Away intrigue me, so I’ll be browsing around your site for a full meal today. I’m one who tends to push the boundaries of the character limit on Twitter too, often editing and tinkering to make what I want to say fit in 140 characters. Thanks for adding your voice to the discussion.

  2. Laurel, John tagged me and I wrote about my tendency to binge on media too. While I like Twitter more than you, I had not thought about Facebook much. You got me thinking about it and I think you make valid points.

  3. Oh the term “media snacker” is perfect! People who live on a diet of junk food, become fat and unhealthy and eventually a liability to society. Puppets at the mercy of other people’s marketing.

    Find something “cool”? Yes, post it on Facebook. Don’t think about it though. Don’t add any value of your own lest you dilute the marketers’ message. No, you have 255 characters or 140 characters. Just say “This is so cool!” and go and consume something else.

    leave the Real Thinking to those few people who can still take the time to reflect and argue.

  4. nope JJ m’love, THIRD life. I pop out of virtual worlds to read silly *cough* blog comments. 🙂

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