3 Comments

  1. I’d hazard the the companies allowing Facebook (and other social computing tools) in Australia are still in the minority, despite Ross’ admonishment. Deloitte is remarkably forward thinking (and also NOT Australian). In fact all of those you mention allowing the use of social tools aren’t Australian.

    Sure, social tools are all over the place in small startups and the web industry, but take a look at large organisations and I can pretty much assure you (and Ross) that the fear around social computing is so thick you can cut the air in any IT management meeting with a knife. And they’ll be blocked as a matter of course. The Australian ran a cover story in its IT section a few weeks back with a pretty strong confirmation of this.

    So, social computing tools in multinationals (IBM, KPMG, Deloitte, Seimens, etc.), absolutely yes. In homegrown large companies, not so much. The ABC and Telstra may be breaking ground in this space, although I’m not entirely familiar with their efforts inside the wall.

  2. Laurel…so humble.
    I love Cameron’s assessment.
    Seems a company should be immersing its employees in this stuff if they are attempting to be a market leader in new social media.
    Big ups to the companies who recognise this (though they are few and far between in Australia _ you just have to see how few co.’s have a corporate blog in OZ).

  3. Hi, I am the Peter Williams mentioned in the post. Just to correct Stephen Collins comment that Deloitte is not Australian. Deloitte is a multinational firm but each country sets it policy around what we use. We have built two apps for Facebook in Australia. One being iRipple and the other Friendly Search (not on the app list yet but available @ http://apps.facebook.com/friendlysearch/

    We run an innovation program here much of which is focused on leveraging tools like wikis, social networks etc for business and we dont have to go to global for permission, it is being done by our people in Australia

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