Masters of Convergent Media – Uni Western Syd (social media) Australia

I would’ve called it Social Media but then again I’m just teaching it. 😛 Plus it’s also convergent devices so I guess Convergent Media is ok. Contact Rachel r.bentley@uws.edu.au. for more information

Traditional media (television and radio) are responding quickly to the new digital and online challenges of the 21st century.

Creative producers need to design content across all platforms, while user-generated content is being used as an interactive tool to generate a dialogue with audiences.

The School of Communication Arts is offering the Master of Convergent Media and Graduate Diploma in Convergent Media encouraging students to explore the social, cultural and technological impact of new technologies on audience and consumers.

If you want to refresh and renew your skills in emerging media technologies you will want to know more about this course. The MCM offers the environment for you to develop new digital content and explore programming genres.

The MCM is designed to assist you to effectively navigate through this new environment and provide you with options for industry internships. The ‘convergent’ media future focuses on engaging audience dialogues through ITP, TV, broadband, and pod/vod casting. Industry terminology reflects these changes, with the term convergent media now used to describe the multi-platform integrated environment.

The MCM program is presented through a series of seminars by industry professionals and academic staff from the areas of media production, animation, scriptwriting, media and audience theory, advertising and professional communication. Working with professionally oriented staff, you will be guided through practical project pitches and/or corporate communication briefs.

In the project units you will develop a professional pitch and pilot in the production format of your choosing – television, web, pod/vod cast, mobiletv and will receive critical feedback from leading industry professionals. You can also choose to trial a project through an internship placement at Television Sydney (TVS) or a media/marketing organisation.

The School of Communication Arts offers superior academic and production resources with a recent refurbishment of its studio, broadcast facilities, streaming server and a new live outside broadcast remote facility (more at University of Western Sydney site)

good news is that you’ll get me teaching you about social networks and user generated content and y’know, my stuff. Bad news is that you get Mark Pesce and Jennifer Wilson. Oh ok, that’s good news too! And you can choose just to do solo subjects, I think.

Better apply now – starts in a couple of weeks. Get the boss to pay!

Laurel Papworth

Named by Forbesâ„¢ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazineâ„¢) and in the Power150 Media bloggers (AdAgeâ„¢). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

6 thoughts on “Masters of Convergent Media – Uni Western Syd (social media) Australia

  1. I’ve hated the “convergence” notion ever since I first heard it — and that was about 15 years ago, I think. It was a great buzzword then, useful for talking about “something” the experts thought would happen. But I still don’t know what that something is.

    I always thought “divergence” better explained what was really going on – same/similar content available in many media, in new and different ways.

    And is there something a bit strange about promoting as a “hook” the promise of having your new, “convergent” content shown on TVS? Community broadcast TV that almost nobody can see?

    That aside, I’m sure your social media bit will be excellent!

  2. TCG there’s a few courses with similar themes. But I think the USyd is more scholarly/research – or so they say. The UWSyd is project based, offering internships at major media/web companies and has a TV studio on campus, with live streaming and etc.

    @smurph I set up Convergent Media for Optus in 1999 – so it’s been around at least that long. But we meant purely offering more than voice on mobiles back then. Now convergence means getting pictures in your emails *rolls eyes*

  3. Hey,
    I am thinking of doing the degree. what prior knowledge do you need. (aside from an undergrad.)

  4. Hi Laurel, I’m just wondering if this course can be done by distance ed, as I have two young children and live too far away. I’m really keen to do a masters in this field as my undergrad is a marketing degree obtained well before the emergence of digital media. Are there any other similar courses that can be done by distance ed?

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