Mashups and Pastiche

I went to Guy and Mark’s Digital Adventure last night at the Sydney Film Festival. They were talking about viral short films. One they showed was Brokeback 2 Squadron – will Tom Cruise sue again, one wonders? Here’s a version of it:

A wonderful pastiche of Top Gun and Brokeback Mountain.

Which made me think of mashups for advertising. Check out this clip for Brokeback Mountain Coffee. From YouTube.com

Very cool. And has wonderful possibilities – we’ve had ads from the movies before, but the viral online thing takes it one step further, no? A fundamental role the viewer plays in these has to do with dialogue – we the viewer rank and rate the short movies, music videos and viral ads. We choose to pass them on or delete them. We actively search for more in real time – not try and remember who the director was, when we drop the video or DVD back to the store a few days later. Plus all the other goodies that come with online communities such as feedback and comments. The Dialogue is the Content.

BTW I lent my pen to the guy sitting behind me, so Erietta has promised to write up her notes for me to publish here about the digital films we saw last night.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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