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Mary Poppins Online Community – Social Media Manager Leah Howard


I loved interviewing Leah Howard who plays Mrs Corry in Mary Poppins and is Disney’s online community manager slash social media manager for the show. We grabbed a drink, Vashti held the camera and we chatted on about Facebook, Twitter, audiences, story lines and the future of social entertainment.

Leah Howard as the social media manager exhibits for me all the clear signs for an engaging online community manager – passion, a love for the community/audience, authenticity and commitment to honest relationship, knowledgeable, interest in extending the story lines (e.g. backstage) not just selling more tickets, longevity. Leah Howard the actress is mighty fine too!

Twitter: @MaryPoppins or PoppinsMusical

Facebook: Facebook.com/MaryPoppins

Website – WARNING AUTO SOUND!!!!! Disney.com.au

Please note: there was no social media press release available so I’ve had to make do…

You can see a list of my other video podcasts either on iTunes or YouTube.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

31 thoughts on “Mary Poppins Online Community – Social Media Manager Leah Howard

  1. The video conversation is actually a very brilliant move! It’s more stimulating than reading a social media press release, though I find it quite odd they seem to not have one. And knowing how one of their characters is the social media manager is a good twist. 🙂

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