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Marketing, YouTube, and feel the Brand love


This is the meanest thing I’ve seen a long while. Really cruel. Gob-smackingly evil. Vile. And absolutely friggin’ brilliant.

Schooled is (American I think) where you play practical jokes on each other the day back at school. Only this time, the teachers get their own back. I’m not saying anymore – watch the video and hang in there past the initial naff pranks to get to the main one.

Students at a New Jersey high school are tricked into believing their music department will be abolished if they do not pass a series of increasingly twisted, “state-mandated” tests.

The final prank is totally awesome.

The episode (CW TV showed it LIVE) and webisode (on YouTube and their site) is sponsored by Office Max as part of their Back To School promotional campaigns, but it’s very very well done, mostly because it was put together by The Eclipse Pod who knew to undersell to build the brand love. I imagine the TV version had more ads, but this YouTube one has those promo headers instead. The show aired a couple of weeks ago, and one of the YouTube videos (the shorter trailer) has 800k viewings.

I will say one thing about reality TV shows. They do the same thing for sacred cows that The Simpsons did. Remember when Dan Quayle (former US Vice President) called for more families like The Waltons and less like The Simpsons? Well this ain’t ‘Fame‘. It’s better. But mean, terribly mean. (I bet those kids won’t muck-up in class, like ever, again).

hat tip: The Toad

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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