List of Top Enterprise 2.0 Apps at CeBIT Australia

Was on a panel today, at Cebit 2009 at Darling Harbor, Sydney.  You might like part two where I showed a list of Enterprise 2.0 tools and “built a company” from them. In 15 minutes. 

  • FredCavazza.net for social enterprise layout
  • Prosper.comOpens in a new tab. for peer to peer loan for startup
  • TheFunded.comOpens in a new tab. for checking out your Venture Capitalists (I’m a paid member)
  • InvoicePlaceOpens in a new tab. for invoicing in the cloud
  • Twitter.com/BigPondTeamOpens in a new tab. running customer service in social networks
  • Yammer.comOpens in a new tab. – Twitter wannabe for Enterprise
  • ThoughtFarmerOpens in a new tab. – cool enterprise Directory for sociability
  • API stuff eBay, Amazon, Salesforce – I’d open up my products for devs to create widgets and apps and to the customer to act as a reseller 
  • Huddle.netOpens in a new tab. for project management tools in the cloud (think MS Project and more on a webpage)
  • Guru.comOpens in a new tab. for open outsourcing – find and bid on a job, trust and reputation through testimonials and portfolio work, escrow and negotiation processes on site, project management tools for each job including landscape gardening, lawyers, plumbers, probably even hiring social network strategists 🙂 
  • Keep an eye on GlassDoor.comOpens in a new tab. – staff evaluating your company, bosses, salaries etc anonymously.
  • Finally I would put a Chief Corporate Social Responsibility Officer Opens in a new tab.on the Board to answer to the shareholder/ social network. 

If I’d had time I’d have added… well a bunch of other apps. To cover every situation and eventuality in creating and managing a company. 

I am a bit flu-ey at the moment (and not open to pig/swine jokes in any shape or guise) but managed to have fun anyway. Here’s the full slideshow. Video podcast of my presentation will be on Vimeo when CeBit get around to it 🙂 

I asked around – about ummm 80 people? in the room – and 4 blogged. 12 had started a blog and dropped it. Most people (75%) were on Facebook. The same again, perhaps more were on Twitter. Always interesting and astonishes me that across the board, the same number or more are usually on Twitter. Except that Accountants conference I did. They didn’t blog, Facebook or Twitter even email much … aaaanyway:

  • About 5 people in the room at CeBIT had a laptop open. Only saw two people with mobiles – one may have been tweeting. 
  • SLIDE 5 Pimped Steven Noble and Forresters, cos y’know, we love them. Except that I wish they would take that ladder and make it into a circle (people don’t stay INACTIVES in a network for ever!)
  • Explained that there are huge numbers of Australians engaging in social networks. That  there isn’t “the social network” and “the company”. We are one. Staff are members of social networks too!
  • Most the responsibility for customer engagement falls to Marketing. The poor saps. 
  • Explained that people are using these tools so it doesn’t occur to them to not use them in the workplace. 
  • blah blah then Innovation is in vertical silos currently – a separate department for innovative thought, rather than across the organisation. I.T. hates them, uniformly, because they don’t know how to articulate what they want (build me a, y’know, Facebook). Because I.T. is caught up in standards, risk management, not innovation. (yeah yeah, flame away!)
  • A surprising (for me) report that mentions people learn better virtually in groups than physically in groups.  Dunno why – maybe we are looking at her shoes, his receding hairline? Virtual makes us focus and concentrate? Virtual groups can be done asynchronously so we have time to think while we are typing? Guess away…! 
  • 80% of companies are using Office 2003 or earlier. HELLLLOOOO innovation – 6 years ago! Forresters again. 

You’ll like MacWoodies presentation

Michel van Woudenberg @macwoody  is from Oracle but thank goodness his wasn’t a sales job masquerading as a conference presentation.


The last guy, from Citrix Online whos first name is H.R. (!) and I forget his last name, presented on Teleworking from Home. Which sounded a lot like presentations I heard in the 90s about working from home, but I probably missed a key point or two. I always get a bit hyped up before and after a presentation and not a lot of things make sense. Some people would say that I’m the same during the presentations too. Mean, nasty, horrible, spiteful people that is.


Let me know if you enjoyed CeBit, have any questions on the presentation or just wanna have a bit of a yack. Here or @SilkCharm. Your choice. 

I’ll be on again at CeBIT on Thursday. Talking about monetizing social networks. It’s a speed dating, table unconference thingie, so just come plonk yourself down next to me.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

13 thoughts on “List of Top Enterprise 2.0 Apps at CeBIT Australia

  1. RT @SilkCharm: Built an Enterprise 2.0 company in 15 mins with list of apps 😛 http://twurl.nl/33ujxa My CeBIT preso & bog post

  2. RT @SilkCharm: Built an Enterprise 2.0 company in 15 mins with list of apps 😛 http://twurl.nl/33ujxa My CeBIT preso & bog post

  3. List of Top Enterprise 2.0 Apps at CeBIT Australia
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  4. RT @SilkCharm List of Top Enterprise 2.0 Apps at CeBIT Australia | Laurel Papworth- Social Network S… http://bit.ly/lGetw (via @tweetmeme)

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