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The Key is in the Keywords


Talking of the Seek Jobs, the new site which focuses on personalisation has improved keyword search technology. ’bout time. Still no user collaboration tho.
But lets look at Trellian which uses seek.com.au (amongst others) to compile data to then sell as a keyword research tool.

Discover the best keywords to target on your website
KeywordDiscovery compiles keyword search statistics from over
170 search engines world wide, to create the most powerful Keyword Research tool.

  • Optimize the content of your web pages and your meta tags
  • Maximize your pay per click campaigns
  • Take traffic away from your competitors

There’s a number of tours you can take… the spelling mistake one has an interesting fact. Not that 1/2 a million spell accommodation incorrectly but that 1.5 million get it right! (It is two c’s and two m’s and one d, isn’t it?)

Oh, and Alphadictionary.com has such a cool little community thing happening around spelling and stuff. Ok its not wiktionary (wiki multi lingual dictionary) but at least you can post questions (and answer them if you are a clever clogs) and chew the fat on obscure etymologies or whatnot. See what I meant earlier about schools/higher ed no longer being the centre of learning, but an access node?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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