1. dunno. Suggest you send her a Guru.com link – hmmm… you can’t see jobs until you are signed up? so there is no unique ID for this job as far as I know. Tell her to search SEO SEM reputation once she signs up for Guru.com.

  1. Good post Laurel, I agree with you. An SEO team wanting a reputation management expert? Sounds like they want to do some “bit-washing” to me. We’ve had white-washing, green-washing, so why not “bit-washing” I guess. Burying negative comments so deep in the Google search results IS NOT reputation management.

    Bit-washing. Hmmmm, i like that term.

    (evil) Ross Monaghan’s last blog post..themediapod: Anyone know of good agri/rural industry business based Social Media campaigns? Need examples for a coming presentation.

    1. TAAADAAA! It’s Naughty Ross.

      I like bit-washing. I also like pixel-washing. Or how about site washing? Comment washing? Oh now I’m confused…

  2. Ross, i respect your opinion, but i have to disagree.
    SEO can and should be used as online reputation tool.
    Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long time.
    Remember, unfortunately (sometimes not) internet has anonymous as fuel.
    Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers.
    In the real world, we’re skeptical of strangers but on the online world we use different standards for our trust.
    One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization (SEO), passing tru SEM (PPC for a PR crisis why not?) and then Social Engagement/Reputation management.
    Adage has a great artciel about it www (dot) adage.com/digital/article?article_id=122344
    All the best
    Lucio Ribeiro

    lucio ribeiro’s last blog post..Anonymous is not good

  3. I still say burying information isn’t reputation management.

    Don’t get me wrong, SEO has it’s place, but i suspect it won’t be long before someone (if they haven’t already) develops a search engine that lists all positive, and negative comments side-by-side, or graphically. Simply hiding results will become useless.

    Better off getting to the heart of why customers are concerned, then addressing the issue, or responding to issues online…that’s real reputation management.

    (evil) Ross Monaghan’s last blog post..themediapod: Me on NineMSN: Twitter critics line up as popularity grows http://bit.ly/b9yr

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