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Job: SEO/SEM Expert Reputation Management in social networks


guru_web_link_rickI love these peer to peer job sites like guru.com

Fix my reputation in online communities and social networks please! Interesting job for PR slash SEO people on Guru.com:

guru_logoProfile ID: 828294 matches…
Title: SEO/SEM Expert Reputation Management
Project ID: 498259

Category: Website Design / Website Marketing
Description:
SEO group is seeking an SEO experienced professional willing to telecommute and assist 2 seo/sem employees, working from home in Asia. They speak fluent English and are very efficient.

Our focus is exclusively reputation management. Individual will be responsible for providing direction and assisting them to more effectively repair our client’s online reputation issues.

We use only white hat techniques and currently create web, blog and social media sites, article and forum posting. We are looking for someone that has extensive experience, able to assist our employees with new proven techniques that will dramatically improve our current results in Google.

We are offering a full time/part time position. You must have a minimum of 3 years experience in reputation management.

Please, only qualified professionals apply for this position.

I’m not surprised. But this marriage of search engine optimisation (coming top of search lists on Google)  with coming first in a good way (none of that “XYZ Brand Sucks” or “Stay away from Blah Blah Company”at the top of the Google search page, please) is important. Now we start to see companies seriously fighting Company Karma. It’s no longer a ‘bad press day’ where a journalist picks on a company, for one tv show or a few days in the newspaper, now lining the budgie cage. This is the long tale of shame, and “unmanageable” social media spin. God Help Us All. heh.

I’m not surpised the job is in Asia. Japanese companies have had a C-level exec in charge of corporate social responsibility for a while now. Expect that to hit Australia any time … in the next 5 years anyway. Social Media +Agents for Change+Climate/Planet Earth Issues = Company Karma Scoreboard.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

19 thoughts on “Job: SEO/SEM Expert Reputation Management in social networks

  1. PR +SEO people – interesting job fixing a companies online reputation. http://twurl.nl/7t5fm8 Fascinating Social Networks 1 Company Karma 0.

  2. PR +SEO people – interesting job fixing a companies online reputation. http://twurl.nl/7t5fm8 Fascinating Social Networks 1 Company Karma 0.

    1. dunno. Suggest you send her a Guru.com link – hmmm… you can’t see jobs until you are signed up? so there is no unique ID for this job as far as I know. Tell her to search SEO SEM reputation once she signs up for Guru.com.

  3. Good post Laurel, I agree with you. An SEO team wanting a reputation management expert? Sounds like they want to do some “bit-washing” to me. We’ve had white-washing, green-washing, so why not “bit-washing” I guess. Burying negative comments so deep in the Google search results IS NOT reputation management.

    Bit-washing. Hmmmm, i like that term.

    (evil) Ross Monaghan’s last blog post..themediapod: Anyone know of good agri/rural industry business based Social Media campaigns? Need examples for a coming presentation.

    1. TAAADAAA! It’s Naughty Ross.

      I like bit-washing. I also like pixel-washing. Or how about site washing? Comment washing? Oh now I’m confused…

  4. Ross, i respect your opinion, but i have to disagree.
    SEO can and should be used as online reputation tool.
    Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long time.
    Remember, unfortunately (sometimes not) internet has anonymous as fuel.
    Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers.
    In the real world, we’re skeptical of strangers but on the online world we use different standards for our trust.
    One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization (SEO), passing tru SEM (PPC for a PR crisis why not?) and then Social Engagement/Reputation management.
    Adage has a great artciel about it www (dot) adage.com/digital/article?article_id=122344
    All the best
    Lucio Ribeiro

    lucio ribeiro’s last blog post..Anonymous is not good

  5. I still say burying information isn’t reputation management.

    Don’t get me wrong, SEO has it’s place, but i suspect it won’t be long before someone (if they haven’t already) develops a search engine that lists all positive, and negative comments side-by-side, or graphically. Simply hiding results will become useless.

    Better off getting to the heart of why customers are concerned, then addressing the issue, or responding to issues online…that’s real reputation management.

    (evil) Ross Monaghan’s last blog post..themediapod: Me on NineMSN: Twitter critics line up as popularity grows http://bit.ly/b9yr

  6. But there are other ways to generate links,
    obviously articles are a great way to get one way links but you can use the likes
    of Zementa who put a useful Reblog link at the bottom of your post so that other
    bloggers can then grab a block quote from your post which they then put on their blog
    and thus give you a valuable one way link. I have seen quite a few one way links
    coming from this direction in my WordPress Stats.
    Leaving comments on high traffic blogs like Problogger is another great way to generate higher value links.
    Pingbacks and Trackbacks are also useful with the search engines

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