Where ever people congregate together, yes even in social networks and online communities, there will be scammers and unethical marketers. Here’s one – join the Facebook Fanpage and be given an iPad to test. I guess there are a number of differences today.
- One is that when we are fools, taken in by the scam, a journogger (journalist that raids social media for linkbait stories) or some other party could go through the 335,000 fans and name and shame anyone he or she recognises – social media experts, politicians, other journalists. We no longer learn our lesson in private but very publicly. But this could be a good thing because…
- … scams don’t last long. Have a read of those 679 comments. Anyone who takes two seconds will know not to become a Fan. By the time Facebook deletes the page, the community will have warned each other. Open communication triumphs private shame.
So I guess it’s a bit harder to scam the community when they are communicating amongst themselves. People are better protected when they are together, even when others are using those same tools to rort them. Amusing that social media sites are used to scam – and then to warn each other of the scam. Another case here. Irony, much?