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Hyper Consumers and IKEA



In case you can’t read this banner, it says:
Following IKEA News and Gossip For The Buckeye State Since 2004: Because Its Okay To Have Your Couch Be Cooler Than You Are.
Students in my class laugh at me when I go on and on and on about IKEA. I guess I tried to pick a company that everyone knew but didn’t get too excited about, that had online fans. I mean, of course there are Harley Davison sites and Ducati sites and band and sports sites by fans. But IKEA? Rather than Google IKEA, let’s wiki search it… WikiPedia search: a new improved version over Google search (28 million pages about IKEA).

IKEA is a privately-held, international, low-cost home products retailer that sells modern, utilitarian design furniture, much of which is assembled by the consumer. IKEA was founded in Sweden by Ingvar Kamprad and it is owned by a Dutch-registered foundation controlled by the Kamprad family. IKEA is an acronym comprising the initials of the founder’s name, Ingvar Kamprad, and home village, Elmtaryd, Agunnaryd. The owner/franchiser of the IKEA trademark and the IKEA Concept is Inter IKEA Systems B.V. It has corporate offices in the Netherlands, Sweden and Belgium. The IKEA brand is owned by another company with complex ownership via several companies and foundations in several countries. Stores pay a 3% royalty on all products sold to the brand owners.

So far so good. But the encyclopedia goes on to outline all the good and the bad about IKEA – issues with store openings, and positive feedback from their charity work. And then the official sites are listed:

Official Sites

Catalogue

Hey cool, social knowledge is giving me on one page what Google Search can’t give on about 28,000,000 search listings. But lets see further down on Wikipedia:

Fan Sites

And the list goes on – for example, I could edit Wiki and add Google Earth maps of IKEA stores. And here’s a review of IKEAFANS – so consumers talking about other consumers’ content. Word of Mouth gone mad? I haven’t even added in the Flickr and YouTube stuff yet. And one last image – from IKEAHACKS – a site where you take various IKEA products and hack them together into something else. Very very user generated content:

I wonder if IKEA knows that this is all going on? And what is being created around YOUR product hmmm?
Edit: I couldn’t NOT post this marvy foto (yes its a real tattoo). Now, if you really, really love me, you’d have a tattoo of SilkCharm on your arm. *points at her avatar(profile foto)* yep, the pink grumpy thing. G’on. Dareya.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on “Hyper Consumers and IKEA

  1. Hey there, I’m the young man (at least I was back then) with the IKEA tattoo, and just for the record, the nice guys at monochrom didn’t convince me – it was a collaboration: they provided the cash and exhibition room, I brought the skin and insanity.

    and it worked out really well 🙂

  2. I think someone in my neighbourhood in my mothers county bought this IKEA furnitures..but awfully they were ruined because of too much water presence..i think it would be a problem of wood being used…what do you think

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