I often write on social media revenue – how social media sites like blogs and forums and social networks monetize. One way is pretty simple – sell it! The Huffington Post just sold for $315m to AOL (America Online). How do you think AOL will make their money back from this blog?

A year ago – Jan 2010 – I wrote about a valuation for Huffington Post and TechCrunch:

Huffington Post and TechCrunch both have high valuations ($100m+). Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors?

The comments were not always agreeing with these valuations – much too high, they cried!

Well, the Huff as we like to call it, sold a couple of weeks ago for $315m to AOL.

Huffington Post sold to AOL for $315m

Huffington Post founder Arianna Huffington sells her site to AOL for $315m in deal branded ‘1+1 = 11’

Arianna HuffingtonHuffington Post co-founder Arianna Huffington is to sell the website to AOL for $315m and newly created role as AOL’s editor in chief. Photograph: Louis Lanzano/APThe Huffington Post, the ground-breaking online news and opinion site founded by Arianna Huffington on a shoestring budget, is to be bought for $315m by AOL in a move sure to stun new media sceptics and believers alike.

(The Guardian)

I just report the facts. Comment away!