How to Blog Course

I’m teaching a one day (Saturday) How To Blog course at the University of Sydney, Australia (general link) Centre for Continuing Education next Saturday, 24th November. It will be the first time I’ve taught this particular course, so goodness only knows what kind of a schmozzle it will end up. But if you are game, or want to escape the kids/housework/washing the car for a few hours, you can download a .pdf (don’t roll your eyes!) or register here. We have enough people for the course to go ahead (yay! new course!) but still room for you lot to fit in. It is a basic course so feel free to send the parents/boss instead. 🙂

Been thinking about creating a blog for your business or hobby? If you are a budding writer, have a passion for your hobby, are travelling soon and want to keep a travel photo diary online or simply have something to say, this course will teach you the basics of blogging, how to gain a readership.
Learn about types of blogs – corporate, personal, hobby, creative
Understand the difference between hosted and installed blog software
Be able to create a new blog
Practice creating posts
Learn how to moderate comments and feedback
Work with categories, taxonomy, tagging, folksonomy
What to include and not include in a Profile
Plugins and gadgets that can be used to enhance your blog
Learn how to add video and fotos
Understand basic techniques to increase readership and search engine optimisation
Session 1. So you want to blog?
A brief look at the history of blogging, types of blogs and look at some famous blogs. Activity: We go to a blog and post a comment.
Session 2. The Blogosphere
We discuss blogging software and sites. Activity: we create an account.,
Session 3. Who am I?
What to reveal and what not to reveal. Activity: Create a Profile on your blog.
Session 4. What to say?
We write a paragraph and look at colours, linking and other options. Activity: Create a post and post it up.
Session 5. Do you see what I see?
Adding pictures videos and other media to your blog. Activity: Add the picture to your blog.
Session 6. Oh shush!
Moderating comments and feedback. Establishing guidelines and behaviour with your readers. Activity. Setting up moderation options.
Session 7. Tips and Hints
Tips on how to keep motivated, gain readers, gain publicity for your blog.
General Forum

I haven’t finished the courseware yet. Oh ok, I admit it, I have barely even started it. So don’t ring, email, write comments, Facebook, Twitter, SMS, Skype, MSN me. I’m serious – you know how easily I am distracted.

Will do another blog post when this stuff is out of the way.

P.S. My absolute favourite way to spend a Saturday, teaching ppl how to communicate on the Web. 🙂

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

20 thoughts on “How to Blog Course

  1. I wish I could attend, a lot of interesting points you will cover. Pity I do not live in Australia.

  2. would want to appreciation for the attempts you have made in writing this post. I hope a similar best work from you sometime soon also. In truth your creative writing skills has inspired me to begin with my own personal web site now.

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