How Often Should I Post on Facebook? #FBO

HOW OFTEN SHOULD I POST ON FACEBOOK? I wish I had a licorice allsort for every time this is asked in a social media workshop or a conference. Facebook has an algorithm (FBO) and one of the FBO datasets or criteria is called Last Actor 50 i.e did this person interact with you and you Page/Profile/Group in their last 50 interactions? It’s supposed to be for weddings. e.g. liking a wedding breakfast updates means you want to see the wedding photos and then wedding reception and dinner. It also means Facebook is much more likely to give that bride’s Facebook updates preference for 24 hours or so.
So you need your customer/subscriber to interact with your content once in 24 hours to get more updates from you that day. But they may not see your daily post so post more.  Post daily at least but preferably more. If you skip the weekend you’ll be out of the Last Actor 50 set. Then you need to post multiple times in a day (1500 updates are available at any moment for the customer, but they only see 20-60 of them according to FBO Facebook’s algorithm). Keep posting. If you have a socially active online group, post more than if you have people who only check Facebook once a week.
PS bad quality content won’t be in the Last Actor 50 so don’t even bother as no one interacted with it.
Part of my online Facebook Course FBOOpens in a new tab. – gradually adding all the FBO algorithm sets to the video course. Let me know if you want to know any more about FBO.
Initially posted on Facebook.

‪#‎facebook‬ ‪#‎socialmedia‬ ‪#‎onlinecourse‬ ‪#‎education‬ ‪#‎FBO‬

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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