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High School Sports online community – and guns?


I was looking at some High School social networks and came across this great Sports online community from HighSchoolPlayBook.com. What I did find interesting, was that the overriding Purpose for the community – to discuss sports at the High School level – gets circumvented when a ‘situation’ arises that affects all members. In this case, guns to the school.

The main video on the region’s page is the student talking about her experiences in the classroom when the alarm went off, and what it was like to sit there from 8am until noon, while police search for the gunman.

Background video: (I can’t embed hers)

From time to time, real world affects your community in a real way. If they come and stay to talk about it – irrespective of any ‘no off topic’ rules you may have – you have community. If they leave to discuss it elsewhere, you don’t. I’ve had people disagree with me on this point – brands don’t want people discussing horrible events on their forums. Well, all I can say is, you are wrong. We talk about what we care about with people we care about in online communities we care about. I’m glad HighSchoolPlayBook didn’t stop these videos from going ahead.

By the way, awesome site!

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “High School Sports online community – and guns?

  1. Yeah, like online chess communities. They often talk about things that have nothing to do with chess: politics, religion, sex – you name it. It’s not that unusual. Notwithstanding its core aim, an online community, indeed any online community, is, at heart, a place for people to meet and “talk”.

    – TCG

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